About Danielle

I was raised in Northern Virginia in the suburbs of Washington, DC. I attended Vassar College where I graduated with a BA in Music and a Minor in Women’s Studies. At Vassar, I served as a Dorm President and a member of the Vassar Student Association for two years, as well as Chair of the annual Founder’s Day celebration for two years.

I moved to Los Angeles in 1998 and purchased a condo in Hollywood Hills West in late 2006, where I’ve made my home since. For the past four years, I served on my condominium’s Board of Directors. I have worked in the e-commerce industry for nearly two decades, including as Director of Marketing for Shoes.com. I now own a web-design and e-commerce consulting business which I founded in 2011.

Working in a client-based business, I have a lot of experience listening to stakeholders and developing solutions that meet sometimes competing needs. I love process, procedure and efficiency, and I’m passionate about developing new ideas and digging into data to find overlooked opportunities. Friends and clients can attest that I am both creative and pragmatic, understanding when to leverage each trait for the best outcome.

Our neighborhood has many great benefits, including easy access to retail stores, restaurants, parks and entertainment venues. However, recent residential and commercial development has increased traffic, reduced available parking and made it more dangerous to be a pedestrian or bicyclist. I am running for Transportation Chair because I believe we need to find solutions to these problems which affect the quality of life for all Angelenos. I am fully dedicated to listening to your needs and devoting whatever time and resources are necessary to represent your issues and views to the Los Angeles city government.

I share my life with a wonderfully talented and supportive husband, WGA member Matthew Goodman, and our chihuahua Lucy. In my leisure time, I enjoy cooking, songwriting, dancing, watching movies and participating in dog agility classes. We support several local dog rescue organizations. I have also written two ebooks available on Amazon.com, E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms) and So You Need a Web Designer: How to Find the Right One, Build a Great Working Relationship and Create the Website You Want.